Kashmir’s second-hand car market booms in digital age

Srinagar, Jan 29: The landscape of vehicle sales in Kashmir is undergoing a significant transformation, with second-hand car dealerships springing up in every nook and corner of the Valley.

This new business trend has gained remarkable momentum, driven by the growing use of the Internet, which has opened up a wealth of opportunities for both buyers and sellers.

These dealerships are increasingly tapping into online platforms, where potential customers can browse a variety of resold cars, scooters, and bikes from the comfort of their homes.

“The demand for second-hand vehicles has skyrocketed over the last year. With just a few clicks, buyers can explore a wide range of options that suit their needs and budgets,” said Imran Ahmad, a local dealer in Srinagar.

“The internet has made it easier for consumers to find good deals, and we are seeing more people make the switch to pre-owned vehicles.”

The financial incentive to buy second-hand is clear for many residents. Fine opportunities are now just a search away, allowing them to compare prices and vehicle conditions before making a decision. This ease of access has dramatically shifted market dynamics. “I never thought I would buy a car online, but when I started looking, I found amazing deals that I couldn’t resist,” said Saima Irfan, a recent customer who purchased a second-hand Maruti Suzuki Swift. “I saved a lot compared to buying new, and the quality of the car is impressive.”

Moreover, these dealerships are not only sourcing vehicles locally but are also importing cars from other states to cater to the increasing trend of vehicle ownership in Kashmir.

“We import cars from different states to provide our customers with a diverse range of choices,” noted Zubair Dar, another dealer. “The variety we offer has attracted a broader customer base, and the trend of buyers shifting towards second-hand cars is remarkable.”

Many of these dealerships are also offering financing services to make vehicle ownership more accessible to the local population. “We understand that buying a car is a significant investment for many, which is why we provide financing options to simplify the process,” Dar added. “This has effectively expanded our customer base, as more people can now afford vehicles that were previously out of their reach.”

Customers are not just benefiting financially; they are also finding value in the quality and performance of used cars. Asjad Malik, a young engineer living in Srinagar, shared his experience after purchasing a second-hand Honda City. “I was initially sceptical about buying a used car, but after inspecting it and taking it for a drive, I was convinced. It’s in excellent condition, and I saved a substantial amount. Now, I have reliable transportation for work without breaking the bank.”

As second-hand car dealerships continue to proliferate, the outlook for the market remains optimistic. The growing demand and accessibility facilitated by online platforms suggest that this trend is not merely a passing phase but a lasting shift in consumer behaviour within the region. (GK)